In 1925 Mr. White bought The Cleveland Musical Instrument Company and The H. N. White Company started to sell other brands than King. Quality was very important to The H. N. White Company and the same craftsmen that made Kings also made Cleveland, American Standard, Gladiator, and Tempo Band Instruments.

Cleveland Band Instruments

American Standard Band Instruments

The Gladiator Band Instruments

Tempo Band Instruments

Cleveland and American Standard Serial Numbers:

Date Serial Number
1919-1930 1-10,000
1930-1935 10,000-30,000
1935-1940 30,000-40,000
1940-1945 40,000-45,000
1945-1950 45,000-50,000
1950-1955 50,000-65,000
1955-1960 65,000-100,000
1960-1965 100,000-160,000
1965-1970 160,000-420,000

The Cleveland Musical Instrument Company was formed in February of 1919 and was known for their Cleveland Trumpet. The Company was successful for awhile and at one time employed fifteen people. But as frequently happens with new companies, overhead and expenses were too great for the volume of business they could command. For two years The H. N. White Company made instruments for Cleveland to help fill back orders. Then in 1925 Mr. White bought the Cleveland Musical Instrument Company. Mr. White saw the Cleveland brand as the perfect fit to cover the growing school band market which demanded high quality instruments at a low price. The Cleveland brand, along with American Standard were marketed to marching bands and schools. Both were about 40% less in price than a "King." 

Cleveland

1925-1941

 
 
In 1936-37 the Toreador Trumpet was added. Production stopped with the start of WWII.
 
 
 

Cleveland

1947

   
 
     
 

Cleveland

1953

 
     
         
 

Cleveland

1960

 
   

American Standard was a brand of the Cleveland Band Instrument Company and was purchased in 1925. In 1936 String Basses were added to the line up. Later in 1962, it was decided that the brand name American Standard should be up dated and changed to Tempo. Instruments engraved with the American Standard logo were still available due to over stock until late 1964-1965.

 

American Standard

1925-1935

 
 
   
   
 

 

     
 

American Standard

1936

String Bass was added to the line up, no other changes were made to the above instruments
           
 
1953
 
           
 
1960
 

 

Gladiator Band Instruments were produced from 1940-1941 and 1950-1953. The Gladiator line up included four instruments: cornet, trumpet, clarinet, and trombone. Gladiator instruments were intended for those who could not afford a Cleveland or American Standard instrument. Quality was very important to The H. N. White Company and Gladiator instruments were built with very high quality for their price range. In 1953 the Gladiator brand was dropped to better spend limited resources on the American Standard brand.
1941 Catalog Picture
 

 

In1962, it was decided that the brand name American Standard should be up dated and changed to Tempo. At the same time the King logo was changed to the symbol that is used today. The Tempo line of instruments stayed the same, giving the customer a great instrument at a low price. All Tempo instruments had a nickel finish and carrying case. The Companies three brands were: King, Cleveland, and Tempo. Instruments engraved with the American Standard logo were still available due to over stock until late 1964-1965.
Catalog Pictures
In 1965 a Clarinet was added. No picture available at this time.
 
 
1963 Tempo Trumpet
1963 Tempo Cornet
1963 Tempo Trombone
 

If you have any additional information or would like reprints please Contact Me

Attention www.ebay.com sellers: you may now use the watermarked catalog pictures in your auctions. Please provide a link to this website.

All catalog pages are property of hnwhite.com and may not be reproduced or used without written consent.

Copyright ©2013 The H. N. White Company LLC

All Rights Reserved.