American Standard was a brand of the Cleveland Band Instrument Company and was purchased in 1925. In 1936 String Basses were added to the line up. Later in 1962, it was decided that the brand name American Standard should be up dated and changed to Tempo. Instruments engraved with the American Standard logo were still available due to over stock until late 1964-1965.
category one
1936 American Standard String Bass
1960-1965 American Standard Band Instruments
1960-1965 Cleveland Instruments
1925-1935 American Standard Band Instruments
American Standard Band Instruments
1953-1959 Cleveland Instruments
1947-1952 Cleveland Instruments
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category three
In 1925 Mr. White bought The Cleveland Musical Instrument Company and The H. N. White Company started to sell other brands than King. Quality was very important to The H. N. White Company and the same craftsmen that made Kings also made Cleveland, American Standard, Gladiator, and Tempo Band Instruments.
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category one
The Cleveland Musical Instrument Company was formed in February of 1919 and was known for their Cleveland Trumpet. The Company was successful for awhile and at one time employed fifteen people. But as frequently happens with new companies, overhead and expenses were too great for the volume of business they could command. For two years The H. N. White Company made instruments for Cleveland to help fill back orders. Then in 1925 Mr. White bought the Cleveland Musical Instrument Company. Mr. White saw the Cleveland brand as the perfect fit to cover the growing school band market which demanded high quality instruments at a low price. The Cleveland brand, along with American Standard were marketed to marching bands and schools. Both were about 40% less in price than a "King."
H. N. White Made Cleveland-American Standard-Gladitor-Tempo Band Instruments